Hitchcock and Couture

“Blondes make the best victims. They’re like virgin snow that shows up the bloody footprints.”

― Alfred Hitchcock 

Hitchcock, through my lenses is somewhat a genius, in ways many people could argue he had a lot of different problems and I would argue back that it was those problems that contributed to such great success. He had a lot of fears and because of this he became very obsessive and controlling with his directing, cast and personal life. It is well known, to anybody who knows a vague history of Hitchcock, his obsession with women (blonde women). He was fascinated by them – a particular type of blonde – often referred to as the ‘Ice Blonde’ the deceiving blonde that doesn’t give an awful lot away. The type of woman you cannot see through the mysterious, enigmatic and controlling female who he commonly cast in all of his films. The films Hitchcock directed proved to have several different themes than ran apparent through most; stairs, mirrors, policemen, voyeurism, heights, birds, blondes, knives etc. Perfect examples would be, ‘Birds’, ‘Psycho’ and ‘Vertigo’ the said common themes are all examples of Hitchcock’s fears and as he had also quoted “The only way for me to get rid of my fears, is to make films about them”. So now you all know a little bit of background let me enlighten you with how I believe this director influenced a fashion era. 


Prada & Bottega Veneta – Credit Harpers Bazaar 


Louis Vuitton & Rochas – Credit Harpers Bazaar


Dolce & Gabbana & Aquilando Rimondi – Credit Harpers Bazaar

We see in these images of the stone cold faced models of the Hitchcock inspired, bland and unattractive sophisticated looks the impact that the director has made on the industry, with the influence he had on the wardrobe of his cast it is very apparent that it was Hitchcock who in fact made the decisions behind all these looks. The stylist was there as a guide and Hitchcock was the one to approve the tailored lines and the skirt suits that were fitted in an unflattering shade of grey in ‘Vertigo’ on Kim Novak. He did this to draw attention to the scene and the story, he made it very clear he did not want his audiences distracted by low cuts and translucent fabrics. His views were well known on Marilyn Monroe – famous sexual icon at the time – he voiced that she was too obvious and didn’t leave enough to the imagination, supporting the argument of the ‘Ice Blonde’. It was the slick back – buttoned up blonde he wanted to feature and it was those girls that he was obsessed with. 

Tippi Hedren in The Birds.

Tippi Hedren in ‘Birds’


Kim Novak in ‘Vertigo’

Rear Window

Grace Kelly in ‘Rear Window’